Protected Trust Services
Brand & Brand Campaign
PTS (Protected Trust Services) places holiday-goers pre-payments into a protected trust - so they can be certain they’ll get to their end destination no matter what happens. PTS needed a strategic rethink and creative rebrand, to bring clarity to their offering and drive membership sign-ups.
Problem
PTS had little brand recognition or penetration in a crowded market. Their comprehensive offering was part of the problem: based on an advanced platform that offered travel sellers everything from booking to card acquisition, the offer was muddy and unclear.
Big Idea
We realised that a strategic change was necessary; from focusing on the minutiae of the PTS offering, to a benefit-led approach that spoke to every travel-seller's deep need to overcome the complexity and uncertainty inherent in every booking. Our big idea? For Travel's Sake.
Creative Solution
While they are a solutions business – not a travel company – PTS still exists to facilitate safer and securer trips for every travel-seller's customers. So, we worked with a skilled illustrator to develop a suite of assets that spoke to travel sellers, while evoking a golden age of travel.
![66bcb858296d1cb80cbeb4e7_Showreel_-Web-gallery-[remix]+(1).gif](https://static.wixstatic.com/media/55ee0c_60e8a279b40541d3996ebfe707446021~mv2.gif/v1/fill/w_960,h_540,al_c,pstr/66bcb858296d1cb80cbeb4e7_Showreel_-Web-gallery-%5Bremix%5D%2B(1)_gif.gif)
Brand Launch
We're worked with the folks at PTS to help them launch their shiny new brand to peers and prospects at an exclusive gathering. This gave us the opportunity to produce geo-targeted OOH and branded merch.
Lead-Gen Campaign
Off the back of the rebrand, we developed a month-long brand awareness campaign. We began on social, where we launched the brand on owned channels and revealed the new look and feel to the community. Then followed this up with bespoke, hand-written postcard desk-drops, ads in the trade press and a landing page optimised for conversion.
In these guys, we have found a true partner for brand and beyond. We're over the moon with everything that has been accomplished so far. We're excited for the future.
Frankie B.
Customer Support