Sony Pictures had been working for years to resurrect the Ghostbusters franchise with a new cast and setting. The challenge was to capture the imagination of cynical audiences who couldn’t see past the ghostbusters of their youth.

The Ghostbusters Franchise Fusion - childhood nostalgia meets the re-imagined universe in a once-in-a-lifetime experiential event.

A massive ambient takeover that promoted the reimagined franchise while appeasing older fans of the original movies - with the Stay Puft Marshmallow man taking center stage – right in the middle of Waterloo station.