Our Features
As a brand, Cineon exists to unlock human potential through the use of Emotional AI. As industry experts, leading academics and visionaries, their goal is to augment and enhance immersive human training.
They do so using Virtual Reality Simulation, which not only simulates the scenarios in which the training will be used, but enables real-life stress levels to be simulated and evaluated.
This 'evidence-based' approach represents a significant departure from the traditional training techniques used by high-risk industries such as surgical hospitals and aviation companies.
Problem
The challenge, then, was to bring the concept of Emotional AI to life: setting Cineon apart from competitors by making the intangible clearly understandable.
Big Idea
The Full Performance Picture - Cineons Emotional AI and innovative learning technologies give leaders the full performance picture.
Creative Execution
A stunning, tech-meets-human brand and beautifully designed website that radically elevates Cineon above their competition and orients them for rapid near-future growth.
Initial Development
We started by auditing Cineon's existing brand. This informed our initial visual exploration, where we sought to humanise the brand at the same time as bringing consistency and clarity by making key messaging more central to the Cineon design ethos.
The New Brand
Cineon enables excellence through Emotional AI. This is an iterative, multi-faceted process that ultimately leads to clarity. Evoking this relies on a brand that is potentially complex to work with.
So, we created brand guidelines that make it simple for any designer to work effectively and consistently with this unique set of brand assets.
Merch & Spacial Branding
The sign of a successful rebrand is that it works as hard on a keyring as on a corporate headquarters. With that principle uppermost in mind, our rebrand has been rolled out across every possible asset, demonstrating its immediacy, memorability and consistency.
